I have come to realize that the less effort I put into getting the perfect moisturizer, the more pleased I am with what I get. It has to be something for sensitive skin and preferably with SPF.
There wasn't nothing much exiting, the usual L'Oreal, Garnier, Nivea (which I already know I can't stand the smell of) and of course LdB. The latter is my favorite in the budget-category alongside the classic Oil of Olay. LdB has had the same scent all these years and as I have heard Oil of Olay is to some, LdB is the scent of grannie to me. She always used that brand and I guess that is why that scent makes me feel comfortable.
Neither of these have an SPF though so when I spotted that the product I felt least inclined to buy, Dove's Pro-age, had SPF 15, I knew which one was coming with me home.
It's not that I have anything against Dove, I just think that the Pro-age-campaign (aka a part of the Real Beauty-campaign) is bogus because it's all about being proud of who you are by using products with an anti-wrinkle effect. It's all pro about being anti, but they're not saying it out loud.
To be honest, the first Anti-age product from Dove I saw on the shelves (ages ago) was the deodorant and I just didn't get the idea. Do older women have a special stench or should be make sure our armpits are tight and showing no sign or aging? I don't find it empowering that they're using the word Pro or that they say they're all about celebrating beauty at any age as it's still an anti-wrinkle product.
However, I've been so anti anti-wrinkle products that I decided that maybe I should actually know what I am talking about. You see, I've ever tried any. Never saw a reason to buy something that is meant to fight tomorrow as I welcome change and maturity. Life looking all the same for 75 years must be incredibly dull.
Ok, I stray, but I think this means that this is something I am passionate about. I am passionate about being anti an anti-product which would make me pro and oh, here we go, Dove Pro-age! Was that what they were thinking? I guess it's working on everybody but me:
"For the first time, a brand is talking to women about aging in a positive tone. Continuing its ongoing commitment to widen the narrow definition of beauty, Dove, the global beauty brand, is boldly challenging the "only young- is-beautiful" stereotype with the next phase of the Campaign for Real Beauty: pro-age. Designed to expose what our anti-aging society has been hiding, pro-age celebrates women 50+ by showing their honest, real beauty."Nevertheless, product purchased and box opened. Too much packaging for one simple tube that is supposedly extra-sealed to make sure you get a fresh product. Personally I feel it's just a trick to keep you from trying the formula before you buy it. Reading the fine-print on the box you're soon about to toss out, you're told that it contains the patented ingredient CLA and that it has 3 ways of giving your skin luminosity by making it appear brighter and reducing fine lines.
Now I don't know what CLA is (as I am no scientist, just a fan of Google) or if it actually does what it's tricks, which is to speed up the skin's renewal, but one of the optical tricks is fine glitter. Yes, you read right; glitter. Not shimmer, but what looks like crushed glitter. Your hands and everything you touch will make you look like a walking discoball. Glitter reflects light,sure, but do they really think we're that dumb? Or are they thinking that women a certain age are so unused to being sales-pitched that they embrace whatever is thrown their way?
The day-cream is just as good as most other day-creams I have tried. Sinks in fast and doesn't get greasy, but makes your skin feel a bit silky and cold.
It has the big pros of having an SPF and being more affordable that most sunscreens for the face, but I really don't want glitter on any other part of my body than my nails. As far as the anti-age affect, I could care even less now than when I bought the product. Reading Dove's statements about the products and the campain did most definitely have a negative effect on this closer to 40 than 20-woman.